Why is it important to evaluate existing content through a content audit?

Conducting a content audit is essential for any digital marketing strategy, as it allows marketers to verify that the existing content remains relevant and valuable to the target audience. Over time, audience preferences, industry trends, and even SEO best practices can change, which can affect how well the current content resonates with users or performs in search engines. By systematically evaluating content during an audit, marketers can identify outdated materials that need updating, eliminate content that no longer serves the audience, and discover potential gaps that new content should fill. This not only enhances user experience but also optimizes the content strategy for better performance and alignment with current business goals.

The other choices don't align with the primary goals of a content audit. Creating new designs is just one aspect and doesn't encompass the broader evaluation of content. Ensuring that all content is technical or complex or limiting it to text-based formats would not address the need for diversity and accessibility in content, which are crucial for engaging various segments of the audience. Thus, the primary focus of a content audit lies in assessing the relevance and value of existing content.