Which stages comprise the buyer's journey?

The buyer's journey is a crucial framework in digital marketing that outlines the process a potential customer goes through when considering a purchase. The stages of this journey are Awareness, Consideration, and Purchase.

In the Awareness stage, potential buyers recognize a problem or need and begin searching for information. This stage is critical because it lays the groundwork for all subsequent interactions.

During the Consideration stage, the individual evaluates different solutions, weighing options, and seeking out various products or services that might fit their needs. This is where marketing efforts can significantly influence the choices being made, as providing valuable content helps guide prospects towards a decision.

Finally, the Purchase stage is where the decision is made, and the customer completes the transaction. It's important because this stage reflects the culmination of the buyer's journey, converting interest into action.

Other options represent related concepts but do not accurately encapsulate the stages of the buyer's journey as recognized in the HubSpot framework, which is fundamental for developing effective marketing strategies.