Which stage of the inbound methodology involves providing valuable content to attract potential customers?

The stage of the inbound methodology that focuses on providing valuable content to attract potential customers is the Attract stage. During this phase, the main goal is to draw in visitors who may be interested in your products or services by creating content that answers their questions, solves their problems, or addresses their pain points. This could include blog posts, social media content, ebooks, and other forms of content that resonate with your target audience.

By generating high-quality content that is relevant to potential customers, businesses can increase their visibility online, improve their search engine rankings, and ultimately convert new visitors into leads. Engaging content not only attracts traffic but also lays the groundwork for building trust and authority within a specific industry or niche, making it easier to guide those visitors through the next stages of the inbound process.