Which of the following represents an exact match keyword?

An exact match keyword is represented by using square brackets around the keyword phrase, which signals to search engines that you want to target that specific phrase without any variations or additional words. In this context, [dog treats] indicates that you are seeking searches that exactly match the term "dog treats," ensuring that only users who type that precise phrase will trigger the associated ads or content.

The other options present different keyword match types. For instance, "dog treats" indicates a phrase match, meaning that search engines can interpret variations or additional terms before or after the phrase but still include the essential string of words. dog treats is a standard keyword without any modifiers, making it a broad match. The use of -dog treats suggests a negative keyword, which aims to exclude searches containing "dog treats," allowing marketers to refine their audience by preventing their ads from appearing for those terms.

Understanding these distinctions is crucial for effective keyword strategy and optimizing search marketing campaigns.