Which of the following metrics commonly indicates website traffic quality?

The most comprehensive indicator of website traffic quality is that all the listed metrics—bounce rate, time on page, and conversion rate—each provide valuable insights into how visitors interact with a website.

Bounce rate measures the percentage of visitors who leave a site after viewing only one page. A high bounce rate may indicate that visitors are not finding what they are looking for or that the content is not engaging enough, which can reflect poor traffic quality.

Time on page assesses how long visitors stay on a particular page. If users are spending a considerable amount of time on a page, it often suggests they find the content valuable or interesting, indicating higher quality traffic.

Conversion rate refers to the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. A higher conversion rate usually signifies that the website effectively meets the needs of its visitors, thereby measuring not only engagement but also the quality of traffic in terms of achieving business goals.

Together, these metrics offer a complete picture of traffic quality. They help marketers understand visitor behavior and the effectiveness of their website in providing valuable content and experiences. Thus, choosing all of the metrics as indicators reflects a thorough approach to evaluating website traffic quality.