Which of the following is a measurable objective for content engagement?

The selected answer delineates a measurable objective because it provides a specific target that can be quantified and tracked over time. By stating that the goal is to "improve the time on page above 3 minutes for all product-specific pages by the end of the month," it sets a clear benchmark for success. The specificity of "above 3 minutes" indicates a precise outcome to aim for, while "by the end of the month" establishes a timeframe for evaluation.

Measurable objectives are important in digital marketing as they allow teams to assess performance and make data-driven decisions. The focus on time on page as a metric is particularly relevant for engagement, as longer time spent on a page often correlates with higher interest and interaction with the content.

Other options may suggest ambitions such as improving presence or engagement, but they lack the specific metrics needed to evaluate success effectively, which makes them less suitable as measurable objectives. For instance, boosting social media presence is vague and doesn’t indicate how success would be quantified. Similarly, increasing email open rates lacks information about specific targets or timelines, and a general increase in website engagement does not provide any specific metrics to measure against.