Which of the following best describes the inbound marketing process?

The inbound marketing process is fundamentally about attracting customers through the creation of valuable content and fostering engagement rather than solely relying on direct sales tactics. This approach emphasizes understanding the target audience's needs and creating meaningful interactions that draw potential customers in. By doing so, businesses can build lasting relationships, and trust, and ultimately guide prospects through their buyer's journey.

Quality content—such as blog posts, videos, infographics, and social media interactions—serves to inform and educate customers, positioning the business as a trusted resource. This engagement encourages organic traffic growth, as satisfied customers are more likely to share content and recommend the business to others.

In contrast, the other options describe approaches that focus on short-term results or transactional methods, which do not align with the foundational principles of inbound marketing. These alternatives may generate leads or increase traffic, but they lack the depth of relationship-building and customer-centric focus that are central to the inbound marketing philosophy.