Which network has the longest life for a piece of content?

The network that has the longest life for a piece of content is Pinterest. This platform functions as a unique visual discovery tool, where users search for inspiration and ideas, often revisiting content over an extended period. Unlike other social media platforms where content tends to be fleeting and quickly buried in feeds due to constant updates, content on Pinterest can remain relevant for months or even years.

Pins can continue to drive traffic long after they are initially shared because they are often rediscovered through search functionality and are saved to users' boards for future reference. This evergreen aspect makes Pinterest a powerful network for long-term content visibility and engagement, particularly for brands and marketers looking for sustained traffic and interaction.

In contrast, networks like Facebook and Snapchat tend to have a much shorter lifespan for content as users typically scroll quickly and only see recent posts. LinkedIn, while being more focused on professional content, still does not match the longevity of Pinterest with regard to the lifespan of content engagement.