Which is an example of a video in the engage stage?

In the engage stage of the buyer's journey, the focus is on building relationships and fostering an emotional connection with potential customers. A video that effectively engages this audience showcases real experiences that resonate with viewers.

A testimonial video featuring one of your customers tells a relatable story, allowing potential customers to see how others have successfully used your product or service. This type of content is compelling because it combines social proof with authentic storytelling, making it more likely for viewers to trust your brand and consider making a purchase. Testimonial videos can significantly influence the decision-making process, as they demonstrate the positive impact of your offerings through the eyes of someone who has benefited from them.

In contrast, while promotional videos can inform and attract potential customers, they may not have the same emotional pull or relatability as a testimonial. Similarly, videos that focus solely on brand personality or humor may engage viewers but do not directly showcase the benefits and real-life applications of the product or service being marketed. Therefore, the testimonial video stands out as the most effective choice for engaging potential customers.