When planning the timing of content in a calendar, what should you do?

Remaining flexible to account for changes is crucial when planning the timing of content in a calendar. The digital marketing landscape is dynamic, with trends, audience preferences, and external factors constantly evolving. By allowing flexibility in the content calendar, teams can adapt to new opportunities, urgent updates, or unexpected challenges. This responsiveness helps ensure that the content produced is relevant and timely, which can significantly enhance its effectiveness in engaging the audience.

Incorporating flexibility encourages collaboration among team members, as it opens the door for spontaneous ideas or necessary pivots in strategy. This approach also prevents the team from becoming overly rigid, which can stifle creativity and limit the potential impact of the content they produce. By prioritizing flexibility, marketing teams can remain agile and better position themselves to respond to changing demands and opportunities in their marketing efforts.