When conducting a social media content audit, what is the recommended timeframe to review past content?

Reviewing the past 90 days of social media content is a recommended approach during a content audit because it provides a balanced view of recent performance while allowing enough time to identify trends and patterns. In this timeframe, marketers can assess changes in audience engagement, the effectiveness of different types of content, and any shifts in brand messaging or audience preferences.

Choosing a shorter timeframe, like the last 30 or 60 days, may not give a comprehensive picture of how well content resonates over time or how it performs in different contexts. Conversely, looking back 120 days could lead to analyzing outdated data that may no longer reflect current audience behaviors, as social media trends can evolve quickly. Thus, the 90-day period strikes an effective balance, enabling marketers to gather relevant insights that inform future content strategies while remaining relevant to current audience interests.