What type of content typically performs well on social media platforms?

Short, engaging videos are particularly effective on social media platforms because they cater to users’ preferences for quick, easily digestible content. Social media audiences generally have limited attention spans and are often scrolling through their feeds rapidly. Therefore, content that is visually engaging and can convey a message or story in a brief amount of time resonates well.

Videos can enhance storytelling due to their dynamic nature, incorporating visuals, sound, and sometimes even interactivity. This format captures attention more effectively than static content or lengthy text, leading to higher engagement rates in terms of likes, shares, and comments. Additionally, platforms like Instagram, TikTok, and Twitter are optimized for video consumption, making it a strategic choice for brands aiming to maximize their reach and impact on social media.

In contrast, choices such as technical manuals, long-form industry reports, and in-depth case studies, while valuable in their own right, do not align with the fast-paced, visual-first environment of social media where brevity and engagement are key to success.