What tool can be used to engage visitors on a website after they consume the content?

A chatbot is an effective tool to engage visitors on a website after they have consumed content. Once visitors finish reading an article or viewing a product, a chatbot can prompt them to ask questions, navigate to other content, or provide additional resources directly related to their interests. This interaction can enhance user experience by offering instant support or relevant recommendations, thereby increasing the likelihood of conversion or further engagement.

By using a chatbot, businesses can maintain a conversation with visitors in real-time, making it a proactive approach to keep them interested and involved. This tool not only helps in addressing immediate inquiries but can also collect user data to refine future marketing efforts and provide personalized experiences.

Other options such as call to action are more about initiating an action rather than facilitating ongoing engagement after content consumption. Newsletters and social media posts are methods for external engagement but don’t provide immediate interaction on the website itself.