What symbol would you use to add a negative keyword?

To add a negative keyword, the appropriate symbol to use is the minus sign. The minus sign indicates that the following term should be excluded from search results or ad targeting. This is especially valuable in digital marketing, as it helps refine targeting by eliminating unwanted traffic that could arise from irrelevant keywords.

When you use a negative keyword with the minus sign, you ensure that your ads or content do not appear for searches that include that term, thereby improving the relevance of your traffic and potentially increasing the overall performance of your campaigns. This strategic approach allows marketers to focus their resources on more appropriate audiences, enhancing both efficiency and effectiveness.

The other symbols listed have different functions or meanings that are not applicable for adding negative keywords. For instance, the plus sign is generally used to indicate that a specific term must be included in the search query, while other symbols serve different purposes in other contexts, but not for denoting negative keywords.