What stage of the buyer's journey is indicated when an audience is choosing a free trial or consultation?

The stage of the buyer's journey indicated when an audience is choosing a free trial or consultation is the "Delight" stage. This stage focuses on nurturing the relationship after a prospect has made a purchase and ensuring that they derive value from their decision.

In this context, offering a free trial or consultation helps to reinforce the buyer's choice and encourages them to engage further with your product or service. It demonstrates your commitment to their success and satisfaction, which is essential for fostering loyalty and encouraging repeat business.

The buyer in this stage has already moved past the initial awareness and consideration phases where they gather information and evaluate options. They are now immersed in the experience, looking to confirm that they made the right choice, and a free trial or consultation represents a significant opportunity for brands to deliver exceptional value and support, ultimately enhancing customer satisfaction and loyalty.