What is the primary purpose of a landing page?

The primary purpose of a landing page is to capture visitor information through a lead form. Landing pages are specifically designed to guide visitors towards a single objective, often involving actions such as filling out a form or signing up for a newsletter. By having a focused goal, these pages minimize distractions and encourage users to take a desired action, making it easier for businesses to generate leads and build their email lists.

While showcasing a company’s history, promoting social media links, or displaying product reviews can be components of a website, they do not align with the primary function of a landing page. A landing page's effectiveness lies in its ability to convert visitors into leads or customers by encouraging them to share their information. This concentrated approach helps marketers and businesses track and measure the success of their campaigns effectively, reinforcing the importance of landing pages in digital marketing strategies.