What is the primary function of keywords in SEO?

The primary function of keywords in SEO is to connect content with search queries. Keywords are specific words or phrases that users enter into search engines when looking for information, products, or services. When a website’s content includes relevant keywords, it increases the likelihood that the site will appear in the search engine results pages (SERPs) when someone searches for those terms.

By strategically incorporating keywords into website content, metadata, and other elements, businesses can enhance their visibility online and attract organic traffic from users who are actively searching for the topics they cover. This connection between user intent and website content is essential for effective SEO, making it possible for search engines to understand what the content is about and match it with relevant queries.

In contrast to other options, designing appealing graphics focuses more on aesthetics rather than the SEO function of connecting search queries to content. Similarly, determining website loading speed is related to website performance but does not directly involve keywords or their role in search engine ranking. Generating email campaigns pertains to email marketing strategies rather than SEO as it does not engage with search engines or keyword rankings.