What is the main goal of conversion rate optimization (CRO)?

The main goal of conversion rate optimization (CRO) is to raise the percentage of visitors who take desired actions on a website. This could include actions like making a purchase, signing up for a newsletter, filling out a contact form, or any other specific goal that is valuable to the business. CRO focuses on improving the user experience and making it easier for visitors to complete these actions, thereby increasing the effectiveness of the existing traffic rather than simply increasing the number of visitors.

While aspects like website traffic, social media engagement, and loading times can influence conversions, the primary focus of CRO is on converting that existing traffic into measurable outcomes that align with business objectives. Enhancing the conversion rate directly impacts revenue and overall business success.