What is the correct order of the search account structure hierarchy from top to bottom?

The correct order of the search account structure hierarchy from top to bottom is campaigns, ad groups, and then keywords. This structure reflects how these elements are organized and how they function together within a digital marketing strategy.

At the highest level, campaigns serve as the overarching containers that define the objectives and budget for a specific marketing initiative. Each campaign can contain multiple ad groups, which are the next level down in the hierarchy. Ad groups allow marketers to group related keywords and create ads that are targeted to those specific keywords. This organization is crucial because it helps ensure that the ads shown are relevant to the search queries being entered by potential customers.

Finally, keywords are housed within ad groups; they are the specific terms that trigger the display of ads when users search for them. By structuring the hierarchy this way, it becomes easier to manage and optimize each component effectively, ensuring that campaigns align with marketing goals while maximizing performance and ad relevance.

This hierarchical organization supports effective targeting and budgeting, providing a clear framework for evaluating and refining digital marketing strategies to achieve better results.