What is the benefit of backlinks for a website?

Backlinks serve as a crucial factor in improving a website's authority. When other reputable websites link to your content, it acts as a vote of confidence, signaling to search engines like Google that your website is trustworthy and provides valuable information. This can enhance your site's authority and credibility in the eyes of both users and search engines.

Higher authority can lead to better rankings in search engine results pages (SERPs), which in turn can increase visibility and organic traffic to your site. As the website's authority improves, it may attract even more backlinks, creating a positive feedback loop that further enhances visibility and credibility.

In contrast, while page load speed, visual design, and social media shares are important aspects of a website's performance and user experience, they do not directly relate to the function of backlinks. Backlinks specifically contribute to the perceived authority and relevance of the site within its niche or market.