What is search intent?

Search intent refers to the underlying motivation or reason behind a user's query when they conduct a search. It encompasses what the user is looking to achieve with their search, whether that is to find specific information, make a purchase, navigate to a particular website, or compare products. Understanding search intent is crucial for digital marketing and search engine optimization (SEO) because it allows marketers to tailor their content and strategies to align with the needs and expectations of their target audience.

By recognizing the different types of search intents—such as informational, navigational, and transactional—marketers can create more relevant content and optimize their websites effectively, ultimately leading to a better user experience and higher conversion rates. In contrast, the other options do not capture the essence of what search intent truly represents.