What is PPC advertising?

Pay-Per-Click (PPC) advertising is a model of digital marketing where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site rather than attempting to earn those visits organically. This method allows businesses to promote their products or services through paid listings on search engines and other platforms.

PPC is primarily associated with search engines like Google, where advertisers bid on keywords that they believe their target audience will use in their search queries. When users input those keywords into the search engine, the ads related to those keywords may appear, and the advertiser is charged when a user clicks on the ad. This model can provide immediate traffic and is an efficient way to reach targeted audiences, making it a fundamental part of many digital marketing strategies.

Understanding what PPC entails is crucial for those managing online marketing efforts because it emphasizes the balance between expenditure and the return on investment (ROI) generated from targeted traffic.