What is link-building in the context of SEO?

Link-building in the context of SEO refers to the process of acquiring hyperlinks from other websites to your own. This is fundamental because search engines, like Google, use these links to identify the authority and relevance of your website. When reputable websites link to your content, it signals to search engines that your site is a trustworthy source of information, which can enhance your ranking in search results.

Additionally, effective link-building can drive direct referral traffic to your site. This involves strategies such as guest blogging, influencer outreach, and creating shareable content that others want to link to. The more quality links pointing to your site, the more likely you are to see an improvement in your search engine visibility and overall online presence.