What is influencer marketing?

Influencer marketing is defined as collaborating with individuals who possess a significant following on social media or other online platforms. This collaboration leverages the influencer's established credibility and audience to promote products or services, often leading to increased brand awareness and engagement. The effectiveness of influencer marketing comes from the trust that influencers have built with their followers, which can lead to higher conversion rates compared to traditional advertising methods.

While using celebrities for brand promotions could be considered a form of influencer marketing, it specifically highlights well-known public figures rather than the broader concept of partnering with individuals across various levels of influence. Running ads on social media platforms refers to paid advertising efforts and does not involve the relationship-based approach inherent in influencer marketing. Creating viral marketing campaigns focuses on the potential for content to spread rapidly but does not necessarily involve influencers or the collaborative aspect of their endorsements. Therefore, the option that best encapsulates influencer marketing is the collaboration with individuals having a significant following.