What is an example of a measurable key result?

A measurable key result is specific, quantifiable, and time-bound, allowing for clear tracking of progress toward achieving broader objectives. In this instance, growing the net new contact rate from 5.6% to 9% by the end of Q4 fulfills these criteria perfectly. It provides a concrete numerical target to achieve, which can easily be measured and assessed over a defined time frame.

Measurable results are crucial for performance evaluation since they establish clear expectations and help in determining the effectiveness of marketing efforts. The specific nature of increasing the net new contact rate means that the organization can monitor their progress and adjust strategies as necessary to meet this target.

In contrast, the other options lack these measurable components. Increasing website traffic "by any means" is too vague and doesn’t specify how much of an increase is desired, which makes it difficult to measure success. Similarly, improving brand awareness and enhancing customer satisfaction ratings are more abstract goals without defined metrics or targets, making it impossible to assess progress in a quantifiable way.