What is a major goal of content marketing?

A major goal of content marketing is to engage and inform an audience. This approach focuses on creating valuable, relevant content that resonates with a target audience. By doing so, businesses can build trust and strengthen relationships with their customers. Engaging content encourages readers to interact, share, and reflect upon the information, ultimately fostering a loyal audience.

When content is informative and engaging, it drives customer interest and can lead to conversions. Effective content marketing can position a brand as a thought leader, enhancing its credibility and paving the way for organic growth.

While increasing keyword rankings, reducing advertising costs, and eliminating competition can be beneficial outcomes of a broader digital marketing strategy, they do not capture the essence of content marketing's primary goal, which is centered around audience engagement and providing value.