What is a critical factor to consider when conducting a content audit?

When conducting a content audit, it is essential to assess how the content aligns with business goals. This alignment ensures that the content being created and maintained serves the overall strategy of the organization. Evaluating content in the context of business objectives helps determine if it contributes to brand awareness, drives conversions, or supports customer engagement. If content does not align with the business goals, it may be outdated or irrelevant, leading to wasted resources on materials that do not further the organization's mission.

Considering alignment with business goals allows marketers to prioritize content improvements, identify gaps in content that need to be filled, and refine their content strategy to better reflect what the business aims to achieve. This strategic approach ultimately leads to more effective content that contributes to the company's success.