What does the term 'bounce rate' indicate?

Bounce rate refers to the percentage of visitors who navigate to a webpage and leave without interacting further with that site, such as visiting additional pages or engaging with content. This metric is significant because it provides insights into user engagement and the effectiveness of your webpage in capturing attention.

A high bounce rate may indicate that the content is not aligned with user expectations, or that the landing page does not provide enough value to encourage further exploration. Conversely, a low bounce rate suggests that visitors are finding the site relevant and engaging, subsequently exploring other areas of the site.

Understanding the bounce rate helps marketers refine their strategies to improve user experience, from enhancing content alignment to optimizing design and navigation.