What does the acronym CTR stand for in digital marketing?

The acronym CTR stands for Click-Through Rate, which is a key performance metric in digital marketing. It measures the percentage of people who click on a specific link, such as an advertisement, email, or call-to-action, compared to the total number of users who view that content. CTR is significant because it helps marketers understand the effectiveness of their campaigns in capturing audience interest and driving traffic to their websites. A higher CTR typically indicates that the ad or link is relevant and engaging to the audience, while a lower CTR may suggest that the messaging or targeting needs improvement. This metric is crucial for evaluating digital advertising performance and informing optimization strategies.