What does SEO stand for?

Search Engine Optimization, commonly referred to as SEO, is the practice of enhancing the quantity and quality of traffic to a website from search engines through organic search results. It involves optimizing various elements of a website, including content, structure, and on-page elements, to make it more appealing to search engines like Google, Bing, and others, thereby improving its ranking on search results pages.

Understanding SEO is crucial for digital marketing as it directly influences how a website is discovered by users online. The primary goal of SEO is to increase visibility in search engines, which can lead to more website visits, better brand awareness, and potentially higher conversion rates.

In this context, the other choices do not accurately define what SEO means. Social Engagement Outcomes would pertain more to social media metrics, while Sales Enhancement Offerings and Search Evaluation Operator are not recognized terms in digital marketing related to optimizing websites for search engines.