What distinguishes on-page SEO from off-page SEO?

The distinction between on-page SEO and off-page SEO lies primarily in their focus and application. On-page SEO involves optimizing elements that are directly on your website to improve its visibility in search engines. This includes content quality, internal linking, HTML tags, website structure, and overall user experience on the site. Essentially, it is about making your website more relevant and valuable to both users and search engines.

Off-page SEO, on the other hand, encompasses actions taken outside of your own website to impact your rankings within search engine results pages. This includes building backlinks, social media marketing, and other external signals that can boost the authority and credibility of your website in the eyes of search engines.

Thus, the correct choice accurately captures this fundamental difference: on-page SEO focuses on optimizing the content and structure of the site itself, while off-page SEO deals with external factors that affect the site's reputation and visibility. This clear division helps marketers and webmasters target their efforts effectively to enhance overall search engine performance.