What aspect of content does a content audit primarily evaluate?

A content audit primarily evaluates the relevance of existing content to current marketing goals, making it crucial for marketers to ensure their content strategy aligns with their overall objectives. By assessing how well each piece of content meets the evolving needs of the target audience and contributes to the company's marketing strategy, businesses can identify gaps, opportunities for improvement, and areas where content may no longer be relevant or effective.

This process allows marketers to make informed decisions about optimizing, updating, or even removing content to enhance engagement and conversion rates. It also helps align content with various stages of the buyer’s journey, ensuring that the material produced is valuable, appropriate, and strategically placed to influence potential customers effectively.

Other options do not capture the essence of what a content audit entails. For instance, while design quality is important for user experience, it isn’t the primary focus of a content audit. Historical pricing data may be relevant for some analyses but has little to do with the effectiveness or appropriateness of marketing content. Similarly, the physical storage of materials relates more to organization and inventory rather than content evaluation from a strategic marketing perspective.