What are long-tail keywords?

Long-tail keywords are phrases that are specific and typically longer than standard keywords. They usually consist of three or more words and are designed to target a niche audience. Because they are more specific, they often have lower search volumes compared to shorter, more general keywords. However, long-tail keywords can lead to higher conversion rates since users searching for these terms are often further along in their buying journey and have a clearer intent.

For instance, instead of searching for "shoes," a user might search for "best running shoes for flat feet." This specific query indicates that the user is looking for a particular type of product, allowing businesses to tailor their marketing efforts to meet that specific need. Incorporating long-tail keywords into your content strategy can enhance your ability to attract targeted traffic and ultimately drive conversions more effectively.