What are considered digital assets?

Digital assets refer to any form of online content created and owned by a brand or business that can be leveraged for marketing, engagement, or branding purposes. This includes blog posts, social media content, videos, images, e-books, webinars, and any other digital media that can be shared or utilized in online marketing strategies.

These assets can drive traffic to a brand's website, enhance brand visibility, and facilitate communication with customers. The focus on "online content" emphasizes the necessity of the digital realm in modern marketing strategies, making it essential for businesses to produce and manage valuable digital assets that resonate with their target audience.

Physical products, paid advertisements, and marketing tools or software are not classified as digital assets because they do not represent content that exists in a digital format or serve the same purpose as the consistently engaging and sharable content that falls under the umbrella of digital assets.