There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

The third key component in sending the right email is the right person. This emphasizes the importance of targeting the email content to the individual recipient, ensuring that it is relevant and personalized to their interests and needs. By focusing on the right person, marketers can increase engagement rates, drive conversions, and build stronger relationships with their audience.

Targeting the right person involves understanding who your customers are and what their preferences and behaviors are. This allows marketers to tailor their messaging and offers to resonate better with recipients, ultimately improving the effectiveness of email campaigns.

In contrast, other choices related to segments, email platforms, and buyer personas highlight important aspects of email marketing strategy but do not pinpoint the critical element of individual recipient targeting. While segmenting an audience is essential for grouping similar individuals, and understanding buyer personas can shape overall strategy, the core focus here is on ensuring that each message is aimed at the right individual, thus maximizing relevancy and impact.