Instagram requires business accounts to have how many followers to include a link in a Story?

To include a link in an Instagram Story, business accounts must have at least 10,000 followers. This requirement is intended to ensure that users who can share links in their Stories have a significant level of engagement and influence on the platform. By setting this threshold, Instagram aims to maintain quality and relevance in the content shared through Stories, which can drive traffic and engagement to external websites.

This feature can be particularly beneficial for businesses looking to enhance their marketing efforts by directing followers to products, promotions, or additional content outside of Instagram. As a result, achieving the 10K follower milestone becomes a strategic goal for businesses using Instagram to maximize their reach and impact.