How many followers are required on a business Instagram account to include links in Stories?

To include links in Instagram Stories from a business account, you must have at least 10,000 followers. This feature, known as the "swipe up" function, allows users to gain direct access to external content, such as product pages, blog posts, or other resources, by swiping up on the story. Instagram implemented this requirement as a way to enhance the platform's functionality and encourage more substantial engagement with content.

Other user groups, such as those with verified accounts or those using certain features like Instagram Shopping, may have additional capabilities concerning linking. However, for a standard business account without verification, hitting the 10,000-follower threshold is essential to unlock the linking feature in Stories. This strategic limit encourages users to build a dedicated following and engenders a sense of trust and authority for the accounts that meet this requirement.