How does remarketing differ from retargeting?

Remarketing primarily focuses on engaging previous visitors through email campaigns, leveraging insights gained from their prior interactions with a brand. This technique allows marketers to re-establish connections with individuals who have already shown an interest in their products or services, thus providing a more personalized approach to rekindle those leads.

On the other hand, retargeting typically employs online ads to reach users who have visited a website but did not complete a desired action, such as making a purchase. This method utilizes various advertising networks to serve relevant ads across different platforms, reminding potential customers of their initial interest.

By understanding these distinctions, it's clear that remarketing through email and retargeting through online ads represent different strategies aimed at the same goal: converting past visitors into customers. This nuance highlights the unique roles both tactics play in a comprehensive digital marketing strategy.