From top to bottom, what should your search account structure hierarchy look like?

The structure of a search account hierarchy is crucial for effective organization and management of advertising campaigns. The correct hierarchy starts with campaigns at the top level, followed by ad groups, and then keywords within those ad groups.

Starting with campaigns, they represent the overall marketing objectives and are organized by themes or goals such as product lines or service types. This top-level structure allows marketers to easily manage budgets and settings that apply to the entire campaign.

Ad groups are the next level down and are designed to contain one or more keywords that are closely related to ads. This organization allows for more precise control over the ads that are shown for specific keyword searches. By grouping ads with similar keywords, advertisers can tailor their messaging and landing pages to improve relevance and effectiveness.

Keywords sit within ad groups, allowing for detailed targeting based on user search intent. Properly structuring keywords within their respective ad groups ensures that the right ads are triggered for relevant searches, maximizing ad performance and click-through rates.

This hierarchy helps maintain clarity and organization, facilitating easier management and optimization of campaigns. It ensures that each component aligns with overarching marketing goals while allowing targeted advertising that resonates with the audience. By following this structure, marketers can effectively track performance and make necessary adjustments to improve campaign outcomes.