During which stage of the inbound methodology is a customer most likely to make a purchase decision?

The consideration stage is where a customer actively evaluates their options and makes a decision regarding a purchase. At this point in the inbound methodology, potential customers are typically comparing different products or services, assessing their needs, and weighing the pros and cons of various solutions. This stage is characterized by researching, seeking out more detailed information, and potentially interacting with your content like case studies, product comparisons, or demos, which ultimately helps in reinforcing their decision to move towards a purchase.

In contrast, the awareness stage is focused on identifying problems or needs, while the engage stage involves building relationships and retaining customers after a purchase. The delight stage is primarily centered on ensuring customer satisfaction and encouraging loyalty after the initial purchase decision has already been made. Since the question specifically asks about making a purchase decision, the consideration stage is where this likelihood is highest.